vietnam tourism

hoover's online 9dec1 saigon times magazine

Uneasy Niche of Vietnam's Tourism

 

December 6, 2001 11:18pm

 

In 2000, Vietnam welcomed over 2 million foreign tourists (compared with Malaysia's 10.2 million, Thailand's 9.6 million, Singapore's 7.6 million and Indonesia's 5.1 million).

[QQ]In 2000, 2.14 million foreign tourists and 11 million local tourists added about US$1.2 billion to Vietnam's tourism pocket. In the first ten months of this year, 1.95 million foreign visitors and 9.7 million local visitors contributed US$600 million to tourism. Although the number of visitors has not decreased, profits have stagnated. The reason is that visitors, especially foreign visitors, do not spend much during their stays. According to a report from the Tourism Development and Research Institute, the expenditure of visitors in Vietnam is still modest. The average amount for a foreign visitor is US$75 a day, a local one about VND300,000/day. In Thailand a foreign visitor spends US$100 a day, in Indonesia US$118/day, in the Philippines US$137 and in Cambodia US$90. The high average expenditure per person, plus long stays, create big profits for these countries. In 2000, Singapore grossed US$6.4 billion from tourists, Thailand US$6.8 billion, Malaysia US$5 billion and US$6 billion for Indonesia. Foreign tourists in Vietnam varied in spending habits: Japanese (US$150/day), French (US$100/day), English (US$100/day), American, Korean, Chinese, Taiwanese and visitors from South East countries follow respectively. Japanese women top the spending list with US$200 a day on handicrafts and clothes.

Explaining the success of Thailand's tourism industry in encouraging tourists to spend in recent years, regional experts say that the key factor is creating enough facilities for tourists, especially tours that are accompanied with shopping, eating, and entertainment, which are well designed. The success of Thailand's tourism is also due to the proper management by the tourism-related authorities and businesses and support from the community. Researching regional countries' tourism, a HCM City-based tour operator stated, "Foreign visitors to HCM City find it difficult to spend because they cannot find good theme parks at night or traditional fine arts. If this situation is not improved, Vietnam's tourism industry will suffer a loss of foreign profit that is almost in hand."